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i-MARK's Resource Center provides useful information on trends in Customer Self-Service and Lead Processing.
At increasing rates, manufacturers are realizing that providing self-service functionality to customers, prospects and distributors, and harvesting the most valuable leads on buyers visiting their websites are critical steps they must take to ensure that they remain competitive.
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Articles and Publications of Interest
When It Comes to Search, Three's a Crowd
Source: destination CRM.com
Decreasing time spent and the number of searches per visit are the best ways to create valuable search experiences and boost conversion; common sense and best practices go hand in hand.
B2B Meets Online Marketing
Source: eMarketer
Companies that sell products and services to other businesses are learning that the Internet offers up an abundance of opportunities for lead generation, customer acquisition, branding, and of course, customer retention.
Manufacturers Eye On-Demand Software
Source: CRM Daily
Manufacturers of all sizes are looking into hosted software for core supply-chain functions, such as demand planning and factory scheduling. In a recent supply-chain spending survey, AMR Research found 26 percent of companies are considering on-demand offerings.
Software-as-a-Service Myths
Source: CRM Daily
While some might point to Salesforce.com and NetSuite as teh two pioneers of the SaaS model, the oldest and biggest Saas purveyor is actually ADP--the world's largest payroll application outfit. ADP has been in business for nearly 60 years, generate 48.5 billion in revenues last year, and served about 590,000 cliens worldwide.
Web is Key, but measurement still lacking
Source: B to B
Marketing executives view the Web as central to their businesses and are increasing Web spending, but most say they still ahve room for improvement in measuring the performance of Web marketing, according to a report from Web Trends.
How to market to engineers
Source: B to B
The global electronics industry will generate approximately $1.5 trillion in revenue in 2006, said Tim Avila, group marketing director for CMD Media's Electronics Group. It's a huge industry that's integrated into many other huge industries, including automotive and aerospace.
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