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Customer Press Release
Astrodyne Maximizes Online Customer Experience via Redesigned Website
Incorporates i-MARK Inc.’s 24/7 BUSINESS™ software-as-a-service (SaaS) solutions
Globally consolidates online ordering, support and tracking MANSFIELD, Mass.,— January 28, 2008 -- Astrodyne Corporation, provider of rapid resolutions to a broad array of power challenges, has redesigned, consolidated and re-launched its global web presence to maximize their customer’s product selection and e-commerce experience. Partnering with i-MARK, Inc., a leader in web-hosted eBusiness solutions that maximize e-commerce productivity, Astrodyne has completed a multi-staged program designed to help customers rapidly identify the most appropriate power solution, provide real-time online technical support and expedite product procurement. In addition to providing world-class instantaneous response and support for customers and prospects, upgrading its web presence further benefits Astrodyne by increasing the company’s ability to track, aggregate and analyze customer interactions.
“The incorporation of i-MARK’s 24/7 BUSINESS software-as-a-service (SaaS) solutions is a major step forward in Astrodyne’s ongoing effort to help power engineers and procurement professionals source and support the optimal solution for their power applications,” said Stephen Nolan, Astrodyne’s vice president of sales and marketing. Mr. Nolan emphasizes, “i-MARK’s intuitive product discovery eCatalog module provides both customers and prospects with a state-of-the-art ecommerce experience. Also this initiative successfully migrates the ‘look and feel’ of Astrodyne’s print catalog to our online presence, resulting in a consistent, unified front to the marketplace.”
“Providing Astrodyne with our consummate web self-service software enables them to best structure a personal ‘discover-to-buy’ customer experience, allows the company to reengineer their interactive go-to-market strategy, and gain a competitive advantage,” noted Doug Billings, sales director for i-MARK, Inc. Billings adds, “Astrodyne’s website visitors now have the freedom to self-explore, evaluate and select effective power product solutions on their own terms, 24/7/365, without waiting in queue for that ‘next available’ agent. Our time-proven, cost-effective and industry-targeted 24/7 BUSINESS solution addresses the real-time response needs of OEM prospects and customers. This enables buyers to intuitively transact online and allows Astrodyne to deliver a mission-accomplished visitor experience while consolidating products and technical support into one easy to use web destination.”
About Astrodyne Corporation
Astrodyne Corporation, headquartered in Mansfield, Massachusetts designs, manufactures and solves power conversion challenges worldwide. With over 3,000 cost-effective standard and modified standard products, Astrodyne’s power solutions span a broad array of markets and applications. Our industry-leading phone and instant online technical support delivers rapidly engineered solutions in response to each customer’s unique power requirements. For more information about Astrodyne Corporation and its products, please visit the company's web site at Astrodyne.com.
About i-MARK, Inc.
i-MARK, Inc. offers hosted (Software-as-a-Service, SaaS) business solutions to manufacturers that increase the productivity of their employees, agents and engineering-oriented buyers/product specifiers. 24/7 BUSINESS™, its exclusive packaged solution for SMMs, measurably reduces direct costs, increases top-line revenues and can pay for itself in less than four months. For more information, visit www.imark.com or contact i-MARK, Inc. at Hartford Square North, 10 Columbus Boulevard, Hartford, CT 06106, 1-800-397-7119.;
e-mail: info@imark.com.
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