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Ortronics Selects i-MARK to Power
Enterprise Guided Selling Solution
Hartford, Connecticut-February 7, 2002 - i-MARK, Inc., the leading provider of Internet selling solutions to industry, today announced that Ortronics, Inc., headquartered in New London, CT, has selected i-MARK SmartSITE Server™ to power its new Internet selling initiative. Ortronics' new web-based solution is being designed to facilitate the product selection process, providing step-by-step guidance to IT and MIS directors, end-users, installers, consultants, distributors and employees. The project will provide sophisticated selection assistance to anyone wishing to build complex cabling systems.
"The business day no longer ends at 5:00 pm. Ortronics is a global company doing business 24/7, and for that reason, we recognize that the web is one of the most powerful communications and B2B selling venues used throughout the world today," states RJ Rouse, Ortronics Sr. VP of Global Marketing. "Therefore, after extensive research and listening to our customers' needs, we realized we needed a customized ecatalog that could handle our extensive product offering and system solutions. In doing so, Ortronics selected i-Mark because of their expertise and know-how, not only in the technical sense, but also for their experience in providing similar successful selling solutions for other B2B companies as well."
Ortronics goal is to provide every visitor with personalized, up-to-date and relevant product content. The application of standards-driven telecommunication guidelines and build-to-order process optimization, will establish Ortronics as the go-to site for structured cabling systems. "Using i-MARK SmartSITE Server to enable system designers to build custom cabling systems to their specifications, will enable Ortronics to compete more effectively in the global marketplace by offering considerably more service and value," said Del Merenda, CEO of i-MARK.
Ortronics joins a growing list of communications and electronic product customers - including Advanced Interconnections, Cole Hersee, Alden Products and Pollack/Stoneridge - who use
i-MARK solutions to power their e-business initiatives.
About Ortronics:
Ortronics Inc., The Performance and Flexibility People, headquartered in New London, Connecticut USA, is a global leader in commercial Category 5e and 6 high performance, high capacity enhanced frequency channels, fiber optic and residential/small commercial structured cabling systems that support today's and tomorrow's multimedia environments. From end-to-end, Ortronics offers the world's most extensive range of connectivity products including patch panels, interface cords, workstation outlets, cable management systems, 110 cross-connect systems and more. Ortronics offers engineering and technical support, systems planning, training programs and a 25-year extended products warranty and applications assurance warranty program. Ortronics Inc. has sales offices in the USA, Canada, Central/South America, Europe and Asia, and production facilities in the USA, Central America and Asia.
Ortronics is ISO9001 Registered and an active member of BICSI, TIA/EIA, ISO and other industry standard groups. Ortronics Inc. is part of the Legrand group, Limoges, France, the world's leading producer of wiring devices with sales of more than $2.4 billion in 2000, operations in 51 countries and 28,000 employees worldwide.
About i-MARK Inc.
i-MARK Inc. is the leading provider of Internet-based product configuration and discovery solutions serving B2B manufacturers and their distributors. i-MARK software, delivered via an Application Service Provider business model, creates detailed interactive catalogs that integrate with customer ERP systems and procurement networks. i-MARK's proprietary parametric search and product configuration technologies enable users to apply in-depth research and advanced discovery techniques to specify and purchase the exact products required.
i-MARK has partnerships with Commerce One (Nasdaq: CMRC), SolidWorks, Ironside Technologies Inc., Micrographics (a Corel Company) and others. i-MARK is located at Hartford Square North, 10 Columbus Blvd., Hartford, CT, 06106, phone: 800-397-7119, email: info@imark.com , or visit online at http://www.imark.com .
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SmartSITE, SmartCAT, SmartBUY are trademarks of i-MARK Inc. All other products or services mentioned herein are trademarks or registered trademarks of their respective companies.
CONTACT: Cheryl Espinal - 860/524-8144 ext 230
cheryl.espinal@imark.com
Ortronics contact - Arlene Franchini - 860/405-2826 afranchini@ortronics.com
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