How to Solve a 250,000 B2b Part Selection Problem
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“We have so many gear-reducer options – how can we expect online buyers to scroll through endless data tables? They’ll never find what they need.” When Amanda Bulgrin, Grove Gear’s Marketing Specialist overheard her associate’s comment; she already found the solution - an interactive parametric search eCatalog from i-MARK.
Grove Gear gets it. They know that when people need to find b2b products, print catalogs and online intermediaries have been all but abandoned in favor of supplier websites, the new ‘epicenters’ for product-search. But, they had a big problem – Grove Gear sells over 250,000 unique gear-reducers, an awful lot of skus to search through. So they chose to implement i-MARK’s 24/7 BUSINESS™ interactive eCatalog software to intuitively guide engineers, specifiers and buyers through all their skus, finding the exact one needed - in ten seconds or less.
With so many complex gear products from which to choose, offering the right interactive eCatalog tool was essential. Grove’s users would need to be intuitively guided through thousands of gear-reducer attributes/options and all the while, remaining confident that they were on-track to find exactly what they needed. Allowing these buyers to get lost in a maze of products during discovery, only to see them click-off their site was just not an option.
Grove Gear chose i-MARK’s 24/7 BUSINESS eCatalog to Get it Online, quickly and economically. They are now seeing the benefits! More visitors are becoming customers and more customers have become repeat-buyers due to the eCatalog’s quick responsiveness and accuracy. By offering self-service features such as: guided parametric search (a recursive-filtering by product attribute) – users drill-down to the exact part without getting lost or a ‘no match’ result; graphical selection aids; CAD view-and-download; side-by-side comparisons; and a feature-rich RFQ cart, Grove has gained a stronger customer-service image and the market’s respect as an Internet eBusiness leader. What’s more, they have experienced a marked increase in visits, purchases and visitor compliments.
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Grove Gear's Get It Online Difference:
Grove Gear realized that B2b buyers have come to expect intuitive self-service from their suppliers' websites. They implemented i-MARK's eCatalog because they knew the right online product selection tools were the key to making it easier and more convenient to do business with them. Now the Grove Gear website is a favorite destination of motion control product buyers worldwide.
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Build a profitable online sales channel quickly and affordably! Learn how our web-based b2b eCatalog and eConfigurator works for you to attract industrial product engineers and buyers.
Visit www.imark.com/demo or call us at: 800.397.7119 |
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