BEI Sensors (CA) selects i-MARK’s 24/7 BUSINESS™ to give SEO-directed website visitors self-service product selection guidance and ready-to-buy RFQ service
FARMINGTON, CT — December 2, 2010 — Goleta, CA-based BEI Sensors, a brand of CST and an established leader in the position sensor market, has chosen i-MARK’s SaaS-based 24/7 BUSINESS™ web self-service eBusiness solution that will seamlessly plug-into BEI’s website to help new visitors and customers discover, select, evaluate, and acquire the exact BEI sensor that precisely meets their needs. i-MARK's President, Del Merenda commented, “during our very first conversation, BEI Sensors told us their markets have dramatically shifted product discover-to-buy activities to the Internet, requiring BEI to offer intuitive self-service if they expect to maintain and grow market share in this new and dominant online channel”.
BEI Sensors provides an extensive sensor product line, from standard off-the-shelf, to fully custom solutions for challenging applications in the industrial, military/aerospace and transportation markets, complimented by deep engineering expertise and unparalleled product support. BEI expects that i-MARK’s technically rich 24/7 BUSINESS service will free-up their well-respected CSRs and engineers to focus on the more complex sales that generate the highest margins. BEI also selected i-MARK because of its’ extensive portfolio of advanced web-based eBusiness modules that BEI can integrate with their CRM, ERP and other systems over time.
i-MARK’s 24/7 BUSINESS Software-as-a-Service (SaaS) eCatalog, eConfigurator and eBusiness framework deploys web-based product and engineering self-service centers of excellence exclusively for the complex component manufacturer. i-MARK’s manufacturer-focused staff uniquely configures each customer’s 24/ BUSINESS framework with their data, rules and graphics style, then operates the system by way of SaaS-based hosting. Customers self-maintain their eBusiness systems in real-time using i-MARK’s comprehensive Administrative User Portal.
FARMINGTON, CT — December 2, 2010 — Goleta, CA-based 
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