Over the past four years, we’ve spoken with over 2,000 USA component manufacturers and counting. We ask their opinion on the impact of the Internet on customer retention and acquisition in their industry. We also touch on OEM buyer behavior trends when seeking the right products for their assembly needs, and ask questions about relationship issues with their resellers.
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Posted by: Del Merenda, President, i-MARK, Inc. February 10, 2012
My dad told me long ago, that I would appreciate the enormity of WWII much more than he ever will – and he fought in it! He was speaking of course, about the power of historical perspective. Today, we are living the Internet revolution, which as pegged by Rupert Murdoch as, “the most fundamental change during my lifetime and for hundreds of years”. So does the same ‘enormity of Internet impact’ ring true for BtoB product manufacturers and sellers, today?
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Posted by: Del Merenda, President, i-MARK, Inc. December 1, 2011.
B2b buyers of components and assemblies are searching, evaluating and purchasing products using the Internet, which is fast becoming their primary marketplace for B2B transactions. Many of your competitors are already up-and-running or are busy putting their websites to work. How well equipped is your company to do business on the Internet? If not so well, then don't let this happen to you!
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Posted by: Del Merenda, President, i-MARK, Inc. September 27, 2011.
How does a small precision rolled ball screw manufacturer find 'big' online business success? In our recent discussion, Jordan Bush, Heli-Tek's forward thinking Marketing Director describes how they are doing it.
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ThomasNet®, Kellysearch® and GlobalSpec® and others offer a level playing field product search capability to manufacturers that subscribe to their service. eMarketplaces sell their value proposition based upon the notion that b2b product specifiers and buyers will go online to search in a b2b-focused eMarketplace when needing to find components, assemblies and their suppliers. The premise of the eMarketplace business model is the belief that b2b buyers prefer a subscription-based, online source of competing sellers to locate the products they seek. While a wise tactic to list your company and products in a vertical directory, reaching today's Internet driven industrial buyer requires an aggressive and diversified online business strategy.
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Posted by: Del Merenda, President, i-MARK, Inc. April 20, 2011.
How long has it been since we added the term ‘website’ to our marketing lingo? Has it been fifteen years? More? The website, a resource that started out as a cool online billboard to promote our companies to the avant-garde, has so much transformed that the term ‘website’ no longer applies.
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Posted by: Del Merenda, President, i-MARK, Inc. March 1, 2011.
When informing component manufacturers about the financial benefits of offering self-service product discovery-and-selection on their websites, we sometimes get the response - “we sell through distributors, so we don’t see the benefits of offering advanced self-service product selection and sales lead capture on our website.” More...
Posted by: Del Merenda, President, i-MARK, Inc. December 14, 2010.
