Witnessing a rapid climb in their online power supply sales, Astrodyne renews its SaaS-based eCatalog service with i-MARK
FARMINGTON, CT — June 21, 2010 — Astrodyne Corporation, based in Mansfield, MA is a global supplier of more than 4,000 different stock and custom-modified AC/DC power supplies. After installing i-MARK’s 24/7 BUSINESS™ eCatalog services in 2007, Astrodyne have seen their online sales triple, giving them good reason to renew their SaaS Agreement with i-MARK for two more years, establishing the Internet as their prime source of sales growth.
Astrodyne develops and builds a wide range of power supplies, both off- the-shelf and semi-custom that they sell to diverse markets and buyers ranging from medical to industrial and LED lighting. In early 2007, Astrodyne anticipated that buying would dramatically shift to the Internet and added i-MARK's 24/7 BUSINESS to capitalize on their primary competitive advantage, which is to give buyers an easy-and-quick, self-service way to discover and order both stock and semi-customized power supplies.
24/7 BUSINESS has become a mission-critical web-self-service tool for Astrodyne that intuitively guides buyers to find, buy or customize the exact-needed power supply, while also providing interactive, real-time customer service, woven-right-in to the buyer experience. Astrodyne continues to profitably grow by adding two new product families to their online eCatalog by way of their most recent acquisition of RO Associates, a provider of high-end ruggedized AC/DC power products.